This Week’s Wonder: Reading Re-Imagined

Read
This
As
Fast
As
You
Can
Please.

All
Of
Us
At
The
Wonderfactory
Tried
Out
A
New
Reading
Tool
Called
“Spritz.”

Spritz
Flashes
One
Word
At
A
Time
In
Front
Of
Readers,
And
Uses
What
They
Call
“Optimal
Recognition
Points”
(or
One
Red
Letter
In
Every
Word)
To
Guide
Reader’s
Eyes
To
The
Relevant
Clue
in
a
Stream
Of
Words
To
Minimize
The
Need
For
Eyes
To
Travel
Left
And
Right
Or
Up
And
Down.
You
Keep
Your
Eyes
Centered
On
The
Page,
And
Spritz
Places
The
Words
Exactly
Where
Your
Eyes
Need
Them
To
Optimize
Your
Speed.

It’s
Sort
Of
Like
This
Blog
Post,
Except
Spritz
Only
Shows
One
Word
At
A
Time
In
Steadily
Increasing
Speeds.

In
Our
Trials
TWF
Employees
Went
From
200
Words
Per
Minute
To
500.

Crazy.

Half
Of
Us
Loved
It.

Half
Of
Us
Were
Completely
Stressed
Out
About
It.

If
You
Tire
Of
The
Interminable
Infinite
Scrolling
Required
By
Many
Mobile
News
And
Entertainment
Sites
And
Apps
Today,
You
Might
Love
Spritz.

Imagine
Reading
A
Long
Form
Article
At
The
Rate
Of
500
WPM
One
Word
At
A
Time
On
Your
Smart
Phone,
And
Never
Having
To
Touch
The
Screen.

Not
Only
Will
That
Make
Your
Life
Easier,
You’ll
Never
Accidentally
Tap
On
Any
Annoying
Ad
Banners.

If
All
Spritz
Does
Is
Rid
The
World
Of
Accidental
Mobile
Banner
Clicks
Somebody
There
Should
Win
A
Pulitzer.

Check
It
Out
Here
Spritz

Spritz Mar 7 2014