During Sunday night’s Grammys Pharrell Williams, singer, songwriter, rapper, record producer, drummer and half of the recording duo The Neptunes wore an unusual looking hat that captured everyone’s attention. Some said it looked like the hats worn by Canadian Mounties. Within minutes, Twitter lit up with mentions, and by 8AM today the Twitter handle @pharrellhat had garnered nearly 15,000 followers. Of all the tweets we’ve seen, this is our favorite, from Arby’s: “Hey @pharrell, can we have our hat back?” Within minutes, Pharrell tweeted back, “Y’all tryna start a roast beef?” That hat will certainly turn out to be one piece of incredible promotion for both the hat’s designer, Vivienne Westwood, and Arby’s.
Technically, the hat represents product placement if you’re Vivienne Westwood, but Arby’s had the good sense to turn it into a Native Ad.
The Wonderblog 